Having a mind-blowing business idea does not always guarantee success. To make your new venture successful, you need to put in your time, money, and effort upfront. There are several upfront costs that you may need to consider when setting up a business. The initial investment for starting a business can range from a few hundred to tens of thousands of dollars depending on the type of business and scope of operation. However, with careful planning and smart budgeting, you can reduce the initial capital needed to start your business. Here is how you can save money for your upcoming business:

1. Proper research and planning

You must have a clear picture of your future business to make an informed decision. This includes the type of products or services you intend to offer, your target customers, the location of your business, and the operational costs involved. Make sure to understand the regulatory requirements governing your industry. This will help you to make informed decisions when setting up your business. It will also help you to save money on the initial investment of your business.

2. Licensing and certification

You may need to get a business license and certain certifications based on the nature of your business and rules in your country. You can save money on these initial investments by researching them before you start your business. Find out which licenses you need to operate your business and which certifications you need to work in your field. You need to compare license fee from different providers and go for a cheaper one, but make sure they have enough experience to provide you a good service.

3. Budget-friendly business space setup

You do not have to rent a fancy office or shop to get your business started. You can save thousands of dollars by setting up your business in a more affordable office space. If you are looking for an office space, consider renting a shared office space. This is particularly useful if you are just starting out and do not have enough customers to warrant a private office. There are also co-working spaces that allow you to rent their office space for a few hours if you do not have time to commute to your office. You can also consider working from home or a coffee shop until you see the need to upgrade your office space. You can also save money by buying used furniture for your office. This can make a big difference to your overall budget.

Here is what I did: I used to work from home before starting my office space. Later I went searching for office spaces within my budget. Another important thing I did to save money was avoiding brokers! Yes, avoiding brokers can save you money as most of them will demand a high fee.

4. Save on equipment purchases

You are not only going to incur one-time expenses when setting up your business. You also need to budget for recurring expenses like equipment purchases, utilities, licensing and permit fees, and other miscellaneous expenses. You can save money on equipment purchases by purchasing good used equipment. Or you can go for good brands with affordable price ranges. You can also save money by renting equipment if you do not need it regularly.

Here is what I did: I started my coding work using a $350 Lenovo laptop I bought in my college days which was enough for me to handle web development and digital marketing tasks. When I started my first office space, I used an old computer table from my home that saved me another hundred dollars.

5. Employ the right talents

Hiring the right talents can save you money and improve your business. You can find inexpensive but highly skilled talents with little experience. You can also hire students from local colleges by offering them part-time work. You can also offer internships to students looking to gain relevant work experience. This can help you hire highly skilled employees for a fraction of the cost. When you are planning to hire someone, make sure that you really need them. Hiring too many employees will not give you any benefit and increases expenses too. If you hire multi-talented persons, you can reduce the number of employees, still get things done.

6. Budget-friendly marketing

Marketing is the key to success for every business. However, it can be a costly affair for new businesses. You can save money by creating your own marketing materials. You can use online tools to design business cards, flyers, and brochures. If you need to hire a marketing consultant, do not hire the most expensive one. Choose a person who can help you throughout your business journey.

7. Use free tools

As you start a business, you will need lot of tools for managing things like Emails, website, invoices, file storage etc. Using free tools can help you save a lot of recurring expenses, trust me! For example, if you are setting up a business that deals with client meetings, you can use tools like Zoom or Google Meet. You can also use Google Drive and Dropbox to store your company’s documents and images for free.

Here are some of the free tools that you can use for different purposes:

Email services:

There is no doubt, you will need an Email account to communicate with your clients. It is best to start with a free email services until your business grows.

  • Gmail – Free email service from google with storage of 15GB (shared with all google services under the email).
  • Free Email service from web hosting –  When you purchase a web hosting service for your website, be sure to get one that provides free email services. You can use this email service for your business communications. I recommend using Hostinger as they provide a great service with affordable pricing packages.

File Storage:

Online file storage services will be a plus when you deal with lot of documents, images or other important agreements. It will give you the ability to access files from anywhere and helps you to share with others easily.

  • Google Drive – Free file storage upto 15GB (shared with all google services under that email).
  • Dropbox – Free file storage upto 2GB. Beyond the limit will need a paid upgrade. I used Dropbox for storage as it sounded much professional with easy sharing options. Visit Dropbox.


  • Zoho Books – Zoho books is an invoicing and book keeping software. You can maintain your customer database, integrate payment gateways, send invoices, send recurring invoices, record expenses, manage email templates and more! I personally used free version of Zoho books. Later I upgraded to their paid plan as the need for more features raised.  For more details, visit Zoho books.

Stock Images, PSD Templates, Vectors:

  • Freepik.com – This company was a complete money saver for me! They have tons of free stock images, psd files, vector files and even icons. The free version is limited to certain number of downloads per day, still the best in my personal opinion. Visit Freepik.
  • Iconfinder – You can download free vector or png icons from this website. Visit Iconfinder.

Website building platform:

  • WordPress – My personal favorite platform when it comes to building a website as they offer countless free themes and plugins! And if you build a self-hosted WordPress site, you only pay for yearly domain and hosting renewal! Also be sure to check my free plugin that helps to to Add Custom Codes to your wordpress website.

8. Review monthly expenses

You can also save money by reviewing your monthly expenses. Look where you are spending most of your money and see if you can cut down costs. You should try to avoid unnecessary expenses and try to find cheaper alternatives when necessary. To keep track of your income and expenses, you can use a free book-keeping tool.

9. Use word-of-mouth publicity

One of the most effective marketing strategies is word-of-mouth publicity. You can get your customers to generate more business for you without spending a single cent on marketing. You can do this by providing exceptional customer service to your clients. You can also offer customers significant discounts if they refer your products or services to their friends.

10. Outsource projects when needed

You can save money by hiring freelancers or outsourcing specific projects when needed. You will not need to hire dedicated employees for the particular task or project. When done correctly, outsourcing can be a great way to get work done quickly and efficiently, without sacrificing quality. In addition, by working with a reputable outsourcing company, you can ensure that your project will be completed on time and within budget.

11. Find cheaper alternates

Always look for a cheaper alternate when you are about to spend your money on a product or service.  If you do proper research, you can find good companies providing competitive prices for what you are looking for. For example, if you are planning to buy a domain and hosting, you can do a research and choose an affordable one with good customer satisfaction. You just need to know your server requirements before choosing the right hosting package for your website.

Here is what I did: I have tried many hosting packages from different companies and finally arrived at Hostinger to host my websites. Their pricing is reasonable and you get a free domain name with most of their hosting packages. Additionally you get free email service with their hosting package that can be used as your business email. They provide a good support, extra ordinary services and their servers are never down.


These are some of the ways to save initial investment on your upcoming business. Remember, the initial investment does not end with money alone. You also need to set aside time for research, planning, and implementation. With the right amount of planning and foresight, you can significantly reduce your initial investment and make your business more successful.